Skateboarding is a sport that successfully merges all youth cultures, such as fashion, music, and art, making skateboarding become the tapestry of human expression. Having a vision and mission in line, VEM took the initiative to collaborate with Holy, a skateboard community in Surabaya, to make a video competition to support their activities in the realm of sports and culture. Not only developing the skateboarding side of the game, this competition is also here to provide a place for skateboarding communities to show their creativity in playing skateboarding.
Together with Holy, VEM also participated in the activation to maintain the connection between communities. We consider that skateboarding has a unique identity that has its meaning and character, so we also took the initiative to create merchandise that includes T-shirts, sticker packs, and lanyards.